Corvallis Community Transit Experience Strategy

Using branding, community engagement, and digital experiences to encourage public transit adoption.

Project Summary

This service design project challenged our team to improve the customer experience surrounding public transportation in Corvallis. By combining research, branding, marketing, accessibility, and digital product concepts, we developed a strategic proposal that encouraged community engagement while making transit more convenient and rewarding. As Brand Manager, I led the project's visual direction and messaging while collaborating across multiple disciplines to deliver a unified solution.

The Challenge

How might we encourage more people to use Corvallis Community Transit?

Our team explored ways to make public transportation more accessible, engaging, and rewarding by combining digital tools with community outreach.

My Role

Brand Strategy • Campaign Development • UX Collaboration • Presentation Design

  • Modernized the CTS visual identity

  • Created the "Ride. Scan. Save." campaign

  • Collaborated on app direction and Figma feedback

  • Designed the final team presentation

I modernized the application of the existing CTS brand while maintaining recognition and consistency.

Contributions

  • Created the "Ride. Scan. Save." campaign slogan

  • Refined color application and typography

  • Unified branding across digital and print materials

Brand Strategy

Our proposed app improvements focused on making transit easier and more rewarding.

Key Features

  • Real-time tracking

  • Simplified navigation

  • QR rewards program

  • Multilingual support

  • Accessibility improvements

Community Engagement

To launch the new experience, we proposed a community pop-up event featuring:

  • Live app demonstrations

  • Local business partnerships

  • Rewards sign-up

  • Giveaways and raffles

Digital Experience

Marketing Campaign

A multi-channel campaign connected every customer touchpoint.

Channels

  • Instagram & Facebook

  • Flyers

  • QR codes

  • Local partnerships

  • Event marketing

Reflection

This project taught me that successful customer experiences extend far beyond digital products. Branding, marketing, community engagement, and design all work together to influence behavior and create lasting connections.